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Client
Sunburst Microgreens and Plants
Problem Statement
Define the brand identity and communication strategy for the brand launch and packaging designs.
About
Sunburst Microgreens is driven by the passion for providing the freshest, most flavorful, and nutrient-rich microgreens available. We are on a mission to redefine your culinary experience and promote your overall well-being through the power of microgreens.
Creative Process
To define the branding for Sunburst Microgreens and Plants we conducted secondary research to understand the industry and analysed the competitors. We chose a neutral colour palette and hues of green to represent the industry and brand values with a pop of blue and orange to make the brand appear warm and welcoming. Sunburst Microgreens and Plants wanted to make the brand evoke a feeling of inviting and relatablity. We captured the same in the brand's identity and communication by keeping the tonality and visuals simple and instilling a sense of familiarity.
