Sayre Therapeutics
Sayre Therapeutics is a healthcare leader focused on providing life-saving treatments for rare and life-threatening diseases in India. The company brings innovative, affordable therapies to patients, many of which were previously unavailable in India. Sayre is not only addressing critical healthcare gaps but empowering patients to live healthier, more fulfilling lives.
Rooted in a vision of transformation, Sayre Therapeutics embodies the qualities of a visionary brand—offering groundbreaking therapies that revolutionise healthcare. With a focus on science, innovation, and patient care, the brand stands at the intersection of medical progress and human connection. This is where SciArt comes into play—blending innovative solutions with human-centric design to create a brand that feels as transformative as the therapies it delivers.
Problem Statement
While Sayre Therapeutics was making a significant impact in the healthcare industry, it was about time to revisit their distinctive brand positioning. This became even more crucial since the company had achieved a significant milestone of completing a decade. . The brand needed to effectively communicate its pioneering work in rare disease treatments and highlight its role in making advanced therapies accessible for the first time in India. Sayre had to position itself as a trusted leader in the field, demonstrating both its commitment to innovation and its ability to transform lives.
Creative Solution
To align Sayre Therapeutics’ message with its mission, we conducted interviews with healthcare professionals, such as oncologists, to understand the market gaps and the company’s unique impact. Possibility for life-changing chances. Also We conducted a branding workshop with key players to get deeper insights. Taking inspiration from the traits of a “Magician,” we shaped Sayre’s identity around mastery. Sayre Therapeutics empowers through transforming impossible treatments into solutions. The logo represents the internal connections. The green and blue colour combo symbolises health, trust, and innovation and also communicates a proactive approach. With a SciArt-driven approach, positioned as a true leader in rare disease treatment.
