HALE
HALE was founded with a passion for empowering individuals to navigate ageing with confidence. Drawing inspiration from innovators like Neuroleap and Arkni PhotoBioLife, HALE offers two key tools: the HALE Index and the HALE League.
The HALE Index is a comprehensive health assessment tool that combines biomarker analysis with science-backed insights, helping users optimize their health and track progress. The HALE League is a gamified, community-driven program that motivates individuals to reach health goals while fostering accountability and social collaboration.
Together, these tools embody HALE’s innovative approach to longevity, merging data, community, and personalised insights to support individuals in leading longer, healthier lives.
Problem Statement
HALE aspired to revolutionise the concept of healthy aging by bridging cutting-edge science with ancient wellness wisdom. However, the brand faced the challenge of carving a distinct identity in an increasingly crowded wellness space. To establish itself as an authority in longevity, HALE needed to communicate its unique proposition effectively and create a compelling visual identity. Additionally, the brand required tools and messaging to resonate with a diverse audience, from tech-savvy individuals seeking data-driven health solutions to those drawn to holistic, personalized wellness programs.
Creative Solution
Our partnership with HALE focused on creating a cohesive brand identity. Here’s how we approached it:
We designed HALE’s logo to symbolize fluidity, growth, and forward momentum. The monochrome jellyfish logo and dynamic visuals, paired with HALE’s sleek typeface, showcased how SciArt works.
To enhance HALE’s credibility, we developed branding for its key offerings, including the HALE Index and HALE League, reflecting the parent brand’s core ethos. Additionally, we designed visual banners for the National Stock Exchange (NSE).
HALE emerged as a powerful voice and is now positioned as an innovative leader in healthy aging.
