We quickly realized that a traditional brochure couldn’t do justice to Kanti Sweets’ remarkable legacy. We wanted to create something more; a keepsake that wouldn’t just narrate their story, but would also serve as a lasting brand asset. Enter ‘The Sihi Journal,’ a unique blend of tradition and modernity. We chose watercolor illustrations to infuse the design with a traditional aesthetic, while adding a contemporary touch. We started with Kanti Sweets’ humble beginnings, showcasing their first store, and then wove their journey into a vibrant narrative. The journal featured illustrations of iconic symbols of Karnataka, such as a Kathakali dancer and a decorated elephant, connecting the brand deeply with its roots.
But the journal needed more than just visuals, it needed a personal connection. So, we added nostalgic prompts that encouraged readers to reflect on their own love for sweets. These fun, engaging questions brought out personal connections to the delicacies, turning the journal into an interactive experience that went beyond storytelling.
And so, The ‘Sihi’