Hero Lectro
Hero Lectro, part of the iconic Hero Cycles, is India’s leading e-bike brand, known for combining sustainability and innovation. They aim to redefine cycling in India, making it accessible, fun, and futuristic through their range of electric bicycles. With a strong commitment to quality and performance, Hero Lectro inspires riders to embrace the future of mobility.
Problem Statement
Hero Lectro came up with a unique challenge. They wanted to commemorate India’s T20 World Cup victory with a special edition design for their V24 E-bike. The brief was to capture the electrifying emotions of a nation in celebration, the roar of the crowd, the thrill of every boundary, and the energy of a billion hearts beating as one. The bicycle design needed to symbolise not just the game but the joy, pride, and national unity felt during this monumental win.
Creative Solution
Our team dove deep into the essence of celebration, looking beyond the game itself to capture the spirit of the victory. We captured the enthusiasm of the crowd, the players’ determination, and the lively ambience of the field. Every moment, from a batsman’s six to the crowd’s synchronised cheer, was carefully distilled into the design.
We drew inspiration from the iconic blue of the Indian cricket team’s jersey, infusing it with dynamic lines and shapes that symbolise movement and energy. The action lines represent the powerful movement of the ball, the players, and the fans themselves, while the vibrant hues reflect the celebratory dance of the nation. Each element of this Hero Lectro bicycle was designed to echo the spirit of India’s unforgettable cricket legacy.
