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Client
Observer Research Foundation
Problem Statement
A new design approach towards creating distinct identities for global events which take into account the key communication target stakeholders, leaders and delegates.
About
Observer Research Foundation (ORF) is an independent global think tank based in Delhi, India. The foundation has three centres in Mumbai, Chennai and Kolkata. ORF started out with the objective of dealing with internal issues of the economy in the wake of the 1990s reforms. However, today its mandate extends to security and strategy, governance, environment, energy and resources, economy and growth.
Creative Process
We undertook thorough secondary research to understand the brand language and communication for global think tanks and events. Based on our understanding, we developed distinct brand identities for Kigali Global Dialogue in Rwanda and their event held at the United Nations Headquarters in New York.
