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Client

​Kafe 57

Problem Statement

Brand iconography and illustrations for the upcoming Kafe 57 showcasing the legacy while appealing to the youth.

About

A tribute to the rich legacy of Kanti Sweets, founded in 1957, for the recently launched Kafe 57 symbolises its commitment to innovation and reaching out to new customers.

Creative Process

When Kanti Sweets approached us for the brand iconography and illustrations for their upcoming cafe, we were thrilled but wanted to do more for them. During the process of converting the watercolour illustrations to digital art, we explored a few more illustrations that could represent their journey over the years. As we looked into the best way to show the legacy of Kanti Sweets we brainstormed a few ideas and decided on using the beginning of their journey as the brand icon for the Kafe 57. We captured the major milestone of Kanti Sweets from their first sweet shop to the latest venture of Kafe 57 using their establishment year- 57. We highlighted their transition from being a traditional sweet shop to a modernised version with high-tech equipment to maintain hygiene and quality standards, ending with Kafe 57.

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