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Prerita Chauthaiwale, Founder at IIM-Ahmedabad

Where It All Began

Welcome to PurpleBlue House—a Brand Communication Studio where breakthrough innovators find their voice through the fusion of Science and Art. Founded by Prerita Chauthaiwale, a storyteller with over 12 years of experience, PurpleBlue House transforms complex ideas into stories that resonate deeply. From her work with the Chief Minister’s Office, Gujarat to launching MyGov and leading communication at NEWJ, Prerita has always been driven by the power of connecting visionary ideas to people.
With a unique SciArt-Driven approach to illuminate innovations, PurpleBlue House blends authenticity with creativity to make every story unforgettable. We believe every breakthrough has a story worth sharing—let’s bring yours to life.

Branding for
Breakthrough
Innovators

Powering Innovation Together

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Solutions That Drive Success

Our Services

  • Brand Strategy & Consulting

  • Visual Identity System

  • Verbal Identity

  • Brand Collectibles & Reminders

  • Wall Arts

Brand Boulevard

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  • Narratives on Innovation & Science

  • Experts & Artist Collaborations

  • Brand Activations & Experiences

  • SciArt Illustrations

  • Publication Design & Documentation

SciArt Saga

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  • Content & Editorial Planning

  • Graphic Design

  • Interactive Website Design

  • Social Media & Influencer Strategy

  • Animation & Motion Graphics

Storytelling Corner

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Science Connects Art Connects

Innovating Together

Highlights from Our Journey

Hero Lectro: Honouring India's Cricket Fever with Design
Design for Hero E-Bicycle dedicated to T20 Cricket World Cup Victory
Kanti Sweets: Preserving Tradition, Celebrating Legacy
Mithai Journal designed for a legacy sweets brand-Kanti Sweets
Fermentech Labs: Branding Sustainable Waste Solutions
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Observer Research Foundation:  Amplifying Global Thought Leadership through Design
Branding for an event hosted by Reliance Foundation and Observer Research Foundation; with Isha Ambani and Dr S Jaishankar
India Global Forum: Shaping Conversations on a Global Stage
Content Strategy for India Global Forum
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